I’m going to assume that the author of How Feminism Destroyed Real Men has not been destroyed by feminism since his pictured wife is not a feminist. Back in the Nineties, women sought to slay the dragon of patriarchy by turning men into ridiculous cissies who would cry with them through chick-flicks and then cook up a decent lasagne. But the fault of being a beta male rests solely on the beta male. If a man ends up weak, somebody had to let that weakness settle in.

It is impossible to grow up and not observe the differences between alpha and beta male behavior, and how the lifestyle of one is clearly better than the other. It would be great if every man was born an alpha, but it really isn’t that hard to dump beta qualities like a bad habit and tack on the correct alpha ones. It just takes time and commitment. If you have the control to change things but don’t take the necessary steps to do so, you deserve nothing.

But having ticked off the various items on their life checklist, women are left with a nagging sense of dissatisfaction. Where was the drama? Where was the passion? Where was the stimulation and growth? It was all forsaken for an anodyne, materialistic shopping spree that is a Good Thing, ultimately a poor substitute for a real life. These women consider themselves to be alpha-females, but they are nothing but a pathetic sham.

Last Christmas, my wife threw me out after discovering I’d been cheating on her. On the night we got back together, I made strong, passionate love to her. I needed to let her know what she would be missing if we broke up forever. At the height of her passion, I asked her: ‘Who’s the boss?’ I’m tempted to call out bullshit but I really want this story to be true. For that he is Alpha Male Of The Month runner-up. The whole thing reads like somebody trying too hard to turn damage into dominance.